If you’re like me, you think email spam is not only obnoxious but immoral and invasive. However, getting email newsletters and email coupons can be quite a good money saver if you’re aware of who you’re giving your email address to, they will do with it, and how it’ll benefit you.
From a business point of view, companies love opt-in marketing (which is what you’re doing when you give a company your email address to get updates). It is one of the most powerful tools that they can have. They want to conserve their efforts and money for those specific people who are actually interested in their product and want more info about them. Most non-opt-in email blasts only get 1-2% click through rates and get charged around dimes per name. Opt-in emails are much more effective.
Email letters often tell you about holiday discounts, new locations, or give you 25% off coupons. This is definitely not clutter if this is for some of your favorite brands.
Companies like BizRate tell you about what new products are cool as seasons change. You can find new Halloween costumes or search for top deals on computers.
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